America’s attitude about the use of marijuana is undergoing a seismic shift, and changing by the day. In states where recreational marijuana has been legalized, it’s the wild west for “ganja”-preneurs. But who is behind this bubble and who is driving the market? From growers, to dealers, to business owners, the face of marijuana is surprisingly varied. Take a look inside the labyrinth of the new cannabis industry—where it’s been, where it is now and where it’s going.