The second studio album from Marina Lambrini Diamandis finds the mercurial Welsh singer/songwriter assuming the role of diva in waiting, trading in the ballsy, quirky retro-pop of her 2010 debut, Family Jewels, for the glitzy (and still relatively ballsy) electro-thump pomp of Ke$ha and Lady Gaga. Produced by Dr. Luke (Katy Perry), Liam Howe (Sneaker Pimps), Greg Kurstin (Lily Allen), and Rick Nowels (Madonna), Electra Heart is a brooding, sexy, desperate, overwrought, and infectious record that's both aware and unashamed of its contrivance. In short, Diamandis is trying to expose the artifice of big-box pop music by using its own voice, and despite the obvious trappings of the concept, she does a fairly respectable job.
Welsh singer Marina and the Diamonds unveiled a new video for the song "Electra Heart". This is the last part of the eponymous era, which lasted exactly two years.
Marina Lambrini Diamandis (born 10 October 1985), better known by her stage name Marina and The Diamonds, is a Welsh singer-songwriter and musician. She rose to fame after reaching number two on the BBC Sound of 2010 poll list, coming second to Ellie Goulding. After releasing one private EP, Diamandis released her second extended play, The Crown Jewels EP, with help from Neon Gold Records, in 2009. Now signed to 679 Recordings, she released her debut full length studio album, The Family Jewels, followed by her third extended play, The American Jewels EP, in 2010. In 2011, Diamandis announced that she was working on her second album, Electra Heart, which was released in April 2012 and went to No. 1 in the UK and Ireland.
"How to Be a Heartbreaker" is a song written and performed by Welsh singer-songwriter Marina and the Diamonds taken from the US Edition of her sophomore album, "Electra Heart". The song was written a week after finishing the UK version of the album, and therefore does not appear on that edition, but is featured as track 12 on the US version. It is due to be released as her fourth UK single from Electra Heart and her second international single.