Marketing Analytics

Digital Analytics 101: Your Shortcut to Marketing Analytics  eBooks & eLearning

Posted by AlenMiler at April 11, 2017
Digital Analytics 101: Your Shortcut to Marketing Analytics

Digital Analytics 101: Your Shortcut to Marketing Analytics by April Elliott Wilson
English | 8 Apr. 2017 | ASIN: B06Y25763V | 158 Pages | AZW3 | 6.99 MB

Lynda - Marketing Analytics: Presenting Digital Marketing Data  eBooks & eLearning

Posted by U.N.Owen at Nov. 16, 2016
Lynda - Marketing Analytics: Presenting Digital Marketing Data

Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.

Lynda - Marketing Analytics: Segmentation and Testing  eBooks & eLearning

Posted by U.N.Owen at Nov. 15, 2016
Lynda - Marketing Analytics: Segmentation and Testing

Lynda - Marketing Analytics: Segmentation and Testing
Size: 129 MB | Duration: 0h 53m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit.

Lynda - Marketing Analytics: Setting and Measuring KPIs  eBooks & eLearning

Posted by U.N.Owen at Sept. 27, 2016
Lynda - Marketing Analytics: Setting and Measuring KPIs

Lynda - Marketing Analytics: Setting and Measuring KPIs
Size: 86 MB | Duration: 0h 34m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a quantitative measure of your success, whether you track it in visits, clicks, signups, or purchases.

Marketing Analytics Roadmap: Methods, Metrics, and Tools  eBooks & eLearning

Posted by nebulae at July 19, 2015
Marketing Analytics Roadmap: Methods, Metrics, and Tools

Jerry Rackley, "Marketing Analytics Roadmap: Methods, Metrics, and Tools"
English | ISBN: 1484202600 | 2015 | 170 pages | PDF | 2 MB

Inductive Fuzzy Classification in Marketing Analytics  eBooks & eLearning

Posted by arundhati at June 14, 2014
Inductive Fuzzy Classification in Marketing Analytics

Michael Kaufmann, "Inductive Fuzzy Classification in Marketing Analytics"
2014 | ISBN-10: 3319058606 | 148 pages | PDF | 3 MB

Marketing Analytics: Data-driven Techniques with Microsoft Excel (repost)  eBooks & eLearning

Posted by roxul at May 22, 2017
Marketing Analytics: Data-driven Techniques with Microsoft Excel (repost)

Wayne L. Winston, "Marketing Analytics: Data-driven Techniques with Microsoft Excel"
English | ISBN: 111837343X | 2014 | 720 pages | PDF, EPUB, MOBI | 26 + 53 + 118 MB
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
2014 | English | ISBN-10: 1137386185 | 232 pages | PDF | 1.87 Mb

Marketing Analytics: A Practical Guide to Real Marketing Science (Repost)  eBooks & eLearning

Posted by insetes at Sept. 14, 2015
Marketing Analytics: A Practical Guide to Real Marketing Science (Repost)

Marketing Analytics: A Practical Guide to Real Marketing Science By Mike Grigsby
2015 | 248 Pages | ISBN: 0749474173 | EPUB + PDF (conv) | 3 MB

Marketing Analytics: A Practical Guide to Real Marketing Science  eBooks & eLearning

Posted by AlenMiler at June 10, 2015
Marketing Analytics: A Practical Guide to Real Marketing Science

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby
English | 3 Jun. 2015 | ISBN: 0749474173 | 248 Pages | EPUB/AZW3/PDF (conv) | 5.88 MB

Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand.