Marketing Database

Marketing Database Analytics: Transforming Data for Competitive Advantage

Marketing Database Analytics: Transforming Data for Competitive Advantage by Andrew D. Banasiewicz
English | 2013 | ISBN: 0415657873, 0415657881 | 400 pages | PDF | 1,7 MB

Targeting Using Augmented Data in Database Marketing  eBooks & eLearning

Posted by Underaglassmoon at June 20, 2016
Targeting Using Augmented Data in Database Marketing

Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
Springer Gabler | Marketing & Sales | July 12, 2016 | ISBN-10: 3658145765 | 343 pages | pdf | 3.44 mb

Authors: Hüttenrauch, geb. Krämer, Bettina
Economic Study
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data by Bruce Ratner

Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data by Bruce Ratner
English | May 28, 2003 | ISBN: 1574443445 | 355 Pages | PDF | 2 MB

Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses.

Principles of Direct, Database and Digital Marketing  

Posted by AlenMiler at June 22, 2015
Principles of Direct, Database and Digital Marketing

Principles of Direct, Database and Digital Marketing by Alan Tapp
English | 5 Dec. 2013 | ISBN: 0273756508 | 576 Pages | AZW4/PDF (True) | 25.64 MB

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?
Database Marketing: Analyzing and Managing Customers (repost)

Database Marketing: Analyzing and Managing Customers
by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
English | 2008 | ISBN: 0387725784 | 869 pages | PDF | 5.2 MB
Database Marketing: Analyzing and Managing Customers (Repost)

Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin, "Database Marketing: Analyzing and Managing Customers"
S.pr..ing.er | English | 2008-01-23 | ISBN: 0387725784 | 869 pages | PDF | 5.2 mb

The Complete Database Marketer  

Posted by rolexmaya at Dec. 6, 2011
The Complete Database Marketer

The Complete Database Marketer
McGraw-Hill; 2 edition | September 1, 1995 | ISBN-10: 1557388938 | 550 pages | DJVU | 3.6 Mb

The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
Database Marketing: Analyzing and Managing Customers (repost)

Database Marketing: Analyzing and Managing Customers
Springer; 1 edition | January 23, 2008 | ISBN-10: 0387725784 | 872 pages | PDF | 3.5 Mb

Database marketing is at the crossroads of technology, business strategy, and customer relationship management.

Desktop Database Marketing  

Posted by DZ123 at June 26, 2010
Desktop Database Marketing

Desktop Database Marketing
Publisher: McGraw-Hill | ISBN: 0844232351 | edition 1998 | CHM | 270 pages | 10,7 mb

Desktop Database Marketing is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber have succeeded in applying the KISS principle to database marketing in a way that removes the mystique and releases the power without prejudice to size of business.
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Publisher: McGraw-Hill | pages: 736 | 1999 | ISBN: 0070580561 | PDF | 10,4 mb

In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet.