Telling masterful stories is an essential tool for luring potential customers, convincing them of the value of your product or service, and moving them to action. Drawing on his decades as a script consultant, author and lecturer, Michael reveals Hollywood’s most powerful methods for creating emotionally involving and commercially successful stories. Using film clips, hands on exercises and direct feedback, Michael shows how applying the principles of plot structure, character development and theme to your stories will strengthen your entire marketing campaign or presentation.
You’ll learn how to tell your marketing story in the most IMPACTFUL way that elicits the most EMOTION.
This is not just for “email writing” (although it can certainly be applied to that, too)…
… but for any story you want to tell within your marketing funnel.