Persuasive Advertising

Jon Scott Armstrong - Persuasive Advertising: Evidence-based Principles [Repost]

Jon Scott Armstrong - Persuasive Advertising: Evidence-based Principles
2010 | ISBN: 1403913439 | English | 386 pages | PDF | 11.3 MB
Persuasive Advertising: Evidence-based Principles (repost)

Persuasive Advertising: Evidence-based Principles by Jon Scott Armstrong
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Persuasive Advertising: Evidence-based Principles (Repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

Persuasive Advertising: Evidence-based Principles (repost)  

Posted by Veslefrikk at Jan. 3, 2014
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
P,.,ve M,,,llan | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.
Persuasive Advertising: Evidence-based Principles (repost)

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
English | 2010 | ISBN: 1403913439 | 350 pages | PDF | 8,2 MB

This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.

Persuasive Advertising: Evidence-based Principles  

Posted by tot167 at Oct. 22, 2011
Persuasive Advertising: Evidence-based Principles

Jon Scott Armstrong, "Persuasive Advertising: Evidence-based Principles"
P,.,ve M,,,llan | 2010 | ISBN: 1403913439 | 350 pages | PDF | 11,2 MB
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (repost)

Neal M. Burns, "Handbook of Research on Digital Media and Advertising: User Generated Content Consumption"
English | 2010 | ISBN: 1605667927 | 550 pages | PDF | 6,6 MB

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Mozilla Firefox Extensions Pack 2009  

Posted by Uploadbox at March 16, 2009
Mozilla Firefox Extensions Pack 2009

Mozilla Firefox Extensions Pack 2009 | 11Mb


Mozilla Firefox Extensions Pack 2009 - I Represent you 93 additions and expansions for browser Mozilla Firefox in the form of separate fitters. Plus, the description of all additions in Russian. This package contains expansions and additions for productivity increase. You can establish any of these expansions separately or all at once. Among enormous quantity of accessible additions there will be something useful to everyone. All would like to walk easy on open spaces of the Internet without persuasive advertising how to be? Very simply! We put addition, we add a subscription with filters of advertising and here! Tishin and calmness

Persuasive Imagery: A Consumer Response Perspective  eBooks & eLearning

Posted by darchu at April 4, 2007
Linda M. Scott, Rajeev Batra, Persuasive Imagery: A Consumer Response Perspective
Lawrence Erlbaum Associates | ISBN 0805842020 | PDF | 2003 | 456 pages | 5,0 MB

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.