Product Strategy

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age  eBooks & eLearning

Posted by Bayron at June 8, 2016
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler
English | 2016 | ISBN: 0993499201 | 172 pages | EPUB | 3,5 MB
Wearable Technology Marketing & Product Strategy Integration

Wearable Technology Marketing & Product Strategy Integration
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 3 Hours | 974 MB
Genre: eLearning | Language: English

Demystify wearable technologies, so you can begin utilizing Wearables now, as part of your product or marketing strategy
Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck

Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning by Corey Peck
English | Dec 28, 2004 | ISBN: 0849327296 | 325 Pages | PDF | 2 MB

Focusing on cross-functional coordination and knowledge integration, Pharmaceutical Product Strategy: Using Dynamic Modeling for Effective Brand Planning introduces many of the complexities facing many pharmaceutical firms.
Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question

John Stark, "Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question"
2007 | pages: 224 | ISBN: 1846289149 | PDF | 3,7 mb

Product Strategy and Management (2nd Edition) (repost)  

Posted by interes at May 17, 2014
Product Strategy and Management (2nd Edition) (repost)

Product Strategy and Management (2nd Edition) by Michael Baker and Susan Hart
English | 2007 | ISBN-10: 0273694502 | 560 pages | PDF | 5,6 MB

The long-awaited second edition of Baker and Hart’s Product Strategy and Management expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination.

Product Strategy and Management (2nd Edition)  

Posted by arundhati at April 16, 2013
Product Strategy and Management (2nd Edition)

Michael Baker, Susan Hart, "Product Strategy and Management (2nd Edition)"
2007 | ISBN-10: 0273694502 | 560 pages | PDF | 5,6 MB
Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (repost)

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business By Deepa Prahalad
2010 | 208 Pages | ISBN: 0137023480 | PDF | 3 MB

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen – over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business (repost)

Jean-Marc Lehu "Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business"
Kogan Page | 2007-05-28 | ISBN: 0749449403 | 266 pages | PDF | 8,1 MB

Lynda.com: Web Site Strategy and Planning  

Posted by kittylovely at Feb. 3, 2010
Lynda.com: Web Site Strategy and Planning

Lynda.com: Web Site Strategy and Planning
Release Date: 2/2/2010 | 105 Mb

In Web Site Strategy and Planning, Jen Kramer shows that there’s more to building a web site than just implementation. She describes how to create a plan that will ensure the end product meets the client’s needs and is as efficient and scalable as possible. Jen explains how to identify the right technology for the design, whether it is CMS-driven or static, and how to organize content and graphics. She shows how to create a project proposal that includes pricing and milestones that demonstrate to the client that work is being done. She also discusses how to measure the success of the design through analytics and user feedback.

New Product Development  

Posted by cuocsongtuoidep at July 19, 2009
New Product Development

New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
200 pages | Publisher: Springer | January 27, 2005 | English | ISBN-10: 0387232710 | PDF | 13MB

This is an authored book based upon a survey of a large number of companies on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development as well as advanced undergrad and graduate student taking courses in new product development of Management Science in schools of Business and Engineering.