Patrick M. Dunne, Robert F. Lusch, "Retailing, 6 Edition"
English | 2007 | ISBN: 032436279X | 576 pages | PDF | 7,7 MB
Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine books, and countless hours of consulting work to his credit. An authority in the area of marketing strategy and distribution systems, Professor Lusch has published 15 books.