A useful guide to understanding the structure and meaning of media and its messages.
Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into three branches: Semantics, Syntactics, and Pragmatics. Semiotics is frequently seen as having important anthropological dimensions. In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis. This book discusses the theory and application of semiotics across a broad spectrum and has gathered current research from around the globe.