Services Marketing: Concepts, Strategies, & Cases, 4th Edition by K. Douglas Hoffman, John E.G. Bateson
English | ISBN: 1439039399 | 2010 | PDF | 480 pages | 7 MB
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.