Services Marketing

Services Marketing Cases in Emerging Markets: An Asian Perspective  eBooks & eLearning

Posted by roxul at Nov. 29, 2016
Services Marketing Cases in Emerging Markets: An Asian Perspective

Sanjit Kumar Roy, "Services Marketing Cases in Emerging Markets: An Asian Perspective"
English | ISBN: 3319329685 | 2016 | 196 pages | PDF | 4 MB

Customer-Centered Telecommunications Services Marketing  eBooks & eLearning

Posted by lengen at Oct. 19, 2016
Customer-Centered Telecommunications Services Marketing

Customer-Centered Telecommunications Services Marketing (Artech House Telecommunications Library) by Karen G. Strouse
English | Aug. 20, 2004 | ISBN: 1932159258 | ASIN: 1580538541 | 219 Pages | PDF | 1 MB

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance.

Professional Services Marketing, 2nd Edition  

Posted by ksveta6 at Sept. 26, 2015
Professional Services Marketing, 2nd Edition

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success by Mike Schultz, John E. Doerr, Lee Frederiksen
2013 | ISBN: 1118604342 | English | 368 pages | EPUB | 2 MB
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling

Ric Willmot, "Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling"
2014 | ISBN-10: 0730309991 | 264 pages | PDF | 14 MB
The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (2nd edition) [Repost]

Evelyn Ehrlich, Duke Fanelli - The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results (2nd edition)
Published: 2012-04-03 | ISBN: 1118065719 | PDF | 208 pages | 2 MB
The Professional's Guide to Financial Services Marketing: Bite-sized Insights for Creating Effective Approaches

Jay Nagdeman, "The Professional's Guide to Financial Services Marketing: Bite-sized Insights for Creating Effective Approaches"
2009 | ISBN-10: 0470410795 | 288 pages | PDF | 2 MB

Professional Services Marketing  

Posted by arundhati at Dec. 6, 2014
Professional Services Marketing

Mike Schultz, "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success"
2009 | ISBN: 0470438991 | 352 pages | EPUB, MOBI | 6 MB

Services Marketing and Management (repost)  

Posted by interes at Oct. 30, 2014
Services Marketing and Management (repost)

Services Marketing and Management by Audrey Gilmore
English | 2003 | ISBN: 0761941584 | 336 pages | PDF | 2,1 MB

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.

Services Marketing: Text and Cases (repost)  

Posted by Veslefrikk at March 24, 2014
Services Marketing: Text and Cases (repost)

Services Marketing: Text and Cases By Steve Baron, Kim Harris
Publisher: Palgrave Macmillan 2002-09-18 | 320 Pages | ISBN: 0333777921 | PDF | 1.1 MB
Services Marketing: Concepts, Strategies, & Cases, 4th Edition (repost)

Services Marketing: Concepts, Strategies, & Cases, 4th Edition by K. Douglas Hoffman, John E.G. Bateson
English | ISBN: 1439039399 | 2010 | PDF | 480 pages | 7 MB

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.