Patrik Aspers, "Orderly Fashion: A Sociology of Markets"
English | 2010 | ISBN: 0691141576 | PDF | 240 pages | 3,5 MB
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers–chains such as Gap, H&M, Old Navy, Topshop, and Zara.