Many books have been written about IELTS preparation. What makes this one different? As you will have noticed, this book is called "IELTS Success Formula - General". That's exactly what you should expect to find here – step by step, friendly guidance on how to overcome your difficulties and achieve a high score in the IELTS test. This book wastes no time and immediately shows you the important aspects requiring attention during your exam preparation.
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more.