All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Language: English | EPUB / MOBI | ISBN-10: 1591841003 | 2005 | 208 pages | 0.3 MB / 0.3 MB
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.