Google Analytics 2.0
Publisher: Wiley; Pap/Onl edition | ISBN: 047017501X | edition 2007 | PDF | 339 pages | 11,5 mb
Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use. If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.